About me

What I'm working on, my background and career projection.

Hey, it's Zoe! I'm a product builder. My apps have been featured on Product Hunt #1, Lifehacker, Hacker Noon Noonies Winner, Medium Top Writer, and tech blogs in 7 countries.

Now: I run VentureScale, a product studio, and a newsletter. As a studio, I launch startup products to create small bets of venture portfolio, traction & profitability. For newsletter, I produce content for tech entrepreneurship with 3.3K subscribers. I write at the intersection of Internet culture, consumer tech & platform economy.

Built 11+ MVPs without funding: I’ve built & launched multiple apps using the rapid MVP method: sneaker app, personal FAQ, meal kit app, music job board, music directory, virtual event app, SaaS tracker, food delivery, article summarizer, legal marketplace, content app +more.

On Deck Fellowship: On Deck started in Silicon Valley and grew globally as a platform to help ambitious tech talents to advance their careers. I’m part of On Deck Founder Fellowship, a 10-week program that brings together exceptional ex-founders, investors, operators to build their next ventures. ODF alumni have founded 330+ companies and raised over $250M from leading investors in the last 18 months.

Previously: I'm an operator. I've worked with US/APAC remote teams and VC-backed tech cos in product, market, communication, & community strategy. My consulting areas were mainly focusing on the North America & Japan market and creating products with global market accessibility. Before working in tech, I started my career as a digital marketing consultant in paid Ads & online strategy.

Weekends: I'm growing NotionTrackerSuite (US$4,700 sales in 23 days), Medium blog (420K total visitors, 40K/month traffic) and Twitter audience (6,000+). View all growth screenshots.

Background ⬅️

  • Marketing Trainer — Spoke publicly about SEO, paid Ads & WordPress
  • Bachelor's Degree — First Class Honor in International Business & Marketing

Long-term career goal 🎯

  • Building and launching great products
  • Improve other people's lives through tech and design
  • Start a business, sell a business, invest in startups, exit in startups to experience different flavors (sizes, forms, stages, roles) of entrepreneurship.

I’d like to learn more about 🧠

  • Industry — Social network, marketplaces, future of work, passion economy
  • Skills — Product management, go-to-market

Strength profile (clients' feedback) 👍

  • Strategic and critical thinker
  • Combination of product thinker, designer & marketer
  • Creative content creator
  • Being able to build, sell, and market--at the same time

Tech journey 🚀

  • Pivoted from digital marketing career into the tech industry [Feb 2019]
  • Got into product building and fast prototyping to train my product skills [March 2019]
  • Learned to code and launched "I Lazy to Read" ft. on Product Hunt #1 and Lifehacker [May 2019]
  • Started getting inbound leads from US startups and VC-backed tech cos reaching out for product consulting [Jun 2019]

Coding journey ⚡️

  • Picked up Ruby on Rails & CSS, failed to go through courses and gave up
  • Realized learning to code without building products led me going nowhere
  • Strategy: only learn courses when I need to build specific features or prototype

How I learn ❤️

  • Learn by doing, building & creating
  • Pursue knowledge in T (width and depth)
  • Cross-disciplinary

Marketing stack 🚨

  • Analytics — Google Analytics, Hotjar, Google Tag Manager
  • Ads — Facebook Ads, Instagram Ads
  • Email — MailerLite, Substack, Mailchimp
  • Outreach — Snov.io

Tech stack 💻

  • Python, Django, APIs
  • Front-end: HTML, CSS, Javascript
  • No-code stacks: Glide, Carrd, Zapier, Airtable, Coda, Typeform, Parabola, Sheets

Remote stack 🌎

  • Meeting — Zoom, Meet, Google Calendar
  • Resources — Notion, Miro, Google Drive, Google Docs
  • Messaging — Slack, Gmail

Workstation setup 👩💻

  • Device — MacBook Pro 13" 2019, iPhone 11
  • Ergonomics — Logitech K380 Keyboard, Anker Optical Mouse
  • Ideas — A5 notebook, scrapbook, pen

Personality 😃

  • ENTJ Extraversion (E), Intuition (N), Thinking (T), Judgment (J)
  • Value people experience
  • Love to surround with like-minded people, both online and offline

My lessons 💥

  • Don’t chase new startup ideas. Focus on the problems to solve, then you will have ideas.
  • Build something you wish existed and become the user of your own product.
  • The best sign for product market fit is when (enough) people pay to use your product.

Favorite quotes 💎

  • Be alone, that is the secret of invention; be alone, that is when ideas are born — Nikola Tesla.
  • What you think, you become. What you feel, you attract. What you imagine, you create.
  • Figure out how to figure it out — Sam Altman.
  • Try until you start winning.

Fun facts 😆

  • In 2015, I wrote, produced and released my first EDM music on a record label based in Miami, also featured on local radio station on a EDM show.
  • I used to spend time as a hobbyist DJ, producing mixtape like this on a radio show.
  • Impatient syndrome (opposite of imposter syndrome) - my fear of not launching projects as quickly as possible is greater than the fear of not being perfect enough.
  • Drink a lot of water, eat a lot of veggies and sleep sufficiently.
  • Took a training program from a doctor on how to master sleep.

Join 3,237 people who Build & Launch

I break down the process of product ideation, validation, MVP, monetization & distribution. I share insight you can't find on Google.